Consulting and project management for marketing technology

New challenges

There is no getting around digitalization. This is often a major challenge for marketers from companies of all sizes and in all industries – especially when it comes to the technological implementation of omnichannel processes. A wide variety of technology providers thus offer a selection of solutions that is difficult to take stock of.

In addition, the company comes up against procedural challenges when it comes to enabling a holistic customer journey. Analogue and digital touchpoints need to be taken into equal account. In addition, a smooth interaction between people and technology is essential in order to ensure an optimal customer experience.

This is where we can help: starting with a requirements analysis, then selecting suitable processes and technologies, through to complete implementation.

Owner

Roland Bühler

• Dipl.-Ing. (university of applied sciences)
• 20 years of experience through work in renowned agencies as well as IT and media companies, including as a production engineer, consultant, technical manager and managing director
• Support for small and large customers in the industrial, automotive, retail and FMCG sectors
• Management of complex and international projects in the areas of process optimisation, marketing and IT
• Project experience as a product owner for developing and implementing marketing IT
• Extensive experience in the packaging sector as part of omnichannel processes
• He has certificates in the areas of PRINCE2, ITIL, Scrum, machine learning, UX, Amazon Web Services (AWS), Google and data engineering – but what really makes the difference is how he implements these in practice.
• Data protection officer (TÜV)

Network

Each project is individual and requires a broad range of specialist knowledge. If needed, we have an established network of specialists and partner companies to call on – mainly based in the Hamburg area, and with international experience.

We have a good overview of the market in the fields of marketing technology and related areas.

We do not see technology as an end in itself, but as a means to achieve your business case, which we can also support you with. This way, we can work together to ensure that the business model, business processes and technologies used harmonise perfectly. This is the only way that digitalization will work.

Digitalization is cross-disciplinary. That is why we think outside the box and consider areas that are relevant to the task at hand, such as marketing, sales, product management, service management, packaging, IT, information security, data protection and quality management.

In all advisory projects, we deliberately act independently of system providers or other Martech service providers.

We have real-world experience Therefore, our range of services does not end upon creation of a concept. Thanks to methodical project management, we support your projects right up until roll-out (and even beyond). This way, we help ensure that your business case is accomplished.

In doing so, we rely on leading project management methods and frameworks such as PRINCE2 and Scrum. This ensures optimal and flexible adaptation to your organisation in conjunction with clear and transparent structures. Depending on the type of project, rb omnichannel acts as a project manager or product owner.

We always remain pragmatic. Full stop.

In marketing, in particular, trends and requirements are subject to very rapid change. It is therefore not uncommon for large projects to be overtaken by reality, which leads to firmly defined project requirements becoming obsolete or having to be adjusted at great expense.

This is where our agile project model comes in, which is able to react flexibly during every phase of the project to changes due to new findings or external influences. Methodical project management ensures the necessary transparency and control at all times, despite the agility. We would be happy to explain this procedure to you in detail as part of a workshop.